Samsung's new Galaxy A8+ ad takes on the OnePlus 6' 'the speed you need' mantra

Concluding updated: May 24th, 2018 at 21:04 UTC+01:00

That OnePlus has marketed its phones every bit "flagship killers" since the company was founded is no secret. With the OnePlus six, the Chinese OEM took it upon itself to brand the fastest and smoothest Android phone, going as far as adopting the mantra of "The Speed You Need." Judging by the phone'south reviews, OnePlus does seem to accept accomplished what it prepare out to exercise, and the OnePlus 6 is being called the fastest Android smartphone yet. And, like previous OnePlus phones, you get flagship-level hardware at a much lower price than flagships from big-proper noun manufacturers like Samsung, making the OnePlus 6 1 of the most value-for-money smartphones out there today.

For Samsung, the contest from Chinese manufacturers normally comes in the upkeep category as far every bit prices are concerned. But when it comes to the OnePlus half dozen, the Korean giant volition run into its Milky way A series phones being the biggest targets given the proximity of their toll tags with the OnePlus offering. And with OnePlus primarily an online player, it's no surprise Samsung has taken to the internet to tell people why they should get the Galaxy A8+ instead of the OnePlus six.

Samsung says you deserve 'more than than simply speed'

On YouTube, Samsung has a brusk new ad for the Galaxy A8+ that rips on the "speed you need" catchphrase of the OnePlus 6. Every bit you tin can encounter in the image below, the visitor is touting features such every bit actual IP-rated water and dust resistance, Samsung Pay, a Super AMOLED display, and "Bixby Intelligence" to support the "more than just speed" tagline accompanying the telephone. And, frankly, it'south a pretty good way to market place your phone's strengths to have the fight to a newly introduced competitor, even if the reasons listed by Samsung are not all that useful or ameliorate than what the OnePlus 6 is offer.

Beginning, allow's talk about Bixby Intelligence. Without a dedicated Bixby button, the Galaxy A8+ isn't a great case of how Samsung'south virtual banana makes the consumer's life better. The OnePlus vi does get access to Google Assistant, and i can contend that without Bixby's phonation controls, the Galaxy A8+ isn't really going to be all that smarter in terms of artificial intelligence.

So there'south the Super AMOLED brandish. The Galaxy A8+ doesn't accept the notch seen on the OnePlus vi, but the latter does still have an AMOLED brandish. And, according to OnePlus, its "Optic AMOLED" display is a Super AMOLED display that's tuned a bit differently. While the Super AMOLED displays on Samsung's flagship phones would win a display contest every single time, its mid-range phones don't exactly go the same quality AMOLED panels. As a result, it'south not exactly off-white to call it an advantage for the A8+ compared to the OnePlus six.

The Galaxy A8+ does concur its own

But the A8+ takes the lead when you take Samsung Pay and IP68 h2o resistance into business relationship. Samsung Pay unmarried-handedly makes many Samsung smartphones unique from the competition, and the convenience it offers is unmatched and volition probably remain and so in the foreseeable time to come. H2o resistance is too where the A8+ does it improve. The OnePlus half dozen is being called weatherproof without an actual Ingress Protection (IP) rating, and its maker says you shouldn't be taking the phone for a swim. Samsung doesn't have to utilise such conditions to the Galaxy A8+. So, despite beingness a mid-range device, the A8+ is officially equipped to handle splashes in water and unfettered utilise out in the rain.

At the end of the twenty-four hour period, the OnePlus half dozen is going to do extremely well based on the fact that it'due south got a killer price for what is A-form hardware. But Samsung's Galaxy A8+ advertising makes a skilful example for why information technology may be the better choice for some. It'south priced a bit lower than the OnePlus 6 as well, and with features like Samsung Pay and top-class water and dust resistance and a wholesome display with no notch, the A8+ holds its own despite being outmatched in the numbers game. Did we mention the A8+ also has a fast processor, unlike previous A series phones? Information technology sure does, and y'all can encounter in our review why it's close to Samsung's ain flagships in some regards.

Source: https://www.sammobile.com/2018/05/24/samsung-galaxy-a8-ad-takes-on-the-oneplus-6-speed-you-need-mantra/

Posted by: henryfark1951.blogspot.com

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